5 Types of Customers You Should Target for Your Alteration and Sewing Business
Having your own sewing and alteration business is exciting and comes with many perks, such as being your own boss, setting your own hours, and working from the comfort of your own home. However, a business needs lots of customers to make it a success. Knowing who to target when marketing your sewing and alteration business will help you attract the customers you need to succeed.
(1) People who need formal wear
People who need formal wear will likely make up a big part of your alteration and sewing business. From prom queens to brides-to-be, there is always someone in need of formal wear alterations. Once you do a great job altering formal wear for a big event, your business name will likely make its way through your local community by word-of-mouth advertising.
(2) Senior citizens
Problems with eyesight and arthritic hands can make it difficult for senior citizens to perform even the simplest clothing repairs, such as replacing a lost button or repairing a tear. The aging process can also cause changes in weight and height, which may make it necessary to alter clothing. Boost your marketing potential by offering a discount for seniors.
(3) Busy mothers
From the perfect Halloween costume to a unique christening gown, busy mothers like to add a special touch to clothing and costumes for their children but do not have the time to create these items themselves. Dance costumes nearly always need to be altered before the big dance recital. Children's sports uniforms are another clothing item that commonly needs alterations to get that perfect fit.
(4) Fashionistas
Fashionistas love keeping up with the latest trends, but they also love to wear clothing nobody else has. Designing their own clothing may be a desire but perhaps they do not like to sew. From needing their designer jeans hemmed to wanting a complete wardrobe designed, a fashionista may be one of your best clients.
(5) Penny pinchers
People on a tight budget may not be willing to spend money on new clothing and are more likely to need repairs or alterations to get more wear out of their family's clothing. From new zippers to patching a favorite pair of jeans, your sewing and alteration business will keep penny pinchers happy.
Fortunately, the market for a sewing and alternation business is broad and includes clients from all walks of life. From formal wear to basic clothing repairs, nearly everyone can benefit from an alteration and sewing business. Knowing the various people to target when marketing your business is important and will keep potential clients coming through the door.
